SmartCaptcha, the global first in retail display tracking - enabling brands to better manage their retail display execution and spend into the trade - in real-time. The system delivers real-time data and proof of rollouts of any display solutions into the retail trade, bringing what’s happening on the ground to the fingertips of brand managers and trade marketers. It is incredibly valuable information that will help brands to keep a finger on the pulse as to what is actually happening in the trade and help to better manage both current and future retail display execution and spend - with a positive effect on ROI.
The system will be highly beneficial, monitoring the implementation compliance of campaigns that have been pre-booked with retailers and be able to report back live usable data of each retail display placement that has been tagged by SmartCaptcha. This will help brands gauge whether the units were placed in time, in the right location and stocked properly at different intervals during the promotional period, making the management of current and future campaigns more effective and with much greater ease.
SmartCaptcha has secured a provisional global patent on both the concept and technology and has been created to be extremely simple to use.