Shree Jalaram Fragrance Pvt. Ltd. Is the part of Thakral Group which established in 1959. Late Shree Ratilal Kanji Thakral first set up an agarbatti – manufacturing unit in the brand name of Parasmani. In 1970 Ghanshyam Thakral son of Ratilal Thakral took over the business. The brand “Parasmani” found an export market in Japan, Dubai and other places and in 1982 The Government of India awarded Parasmani agarbatti a gold medal for being higher Exporter in aggarbatti at Vidarbha region.
In 2006, a marketing firm Shree Jalaram Fragrance Pvt. Ltd. Came into an existence as umbrella company for all its manufacturing industries and in 2007 SJFPL(Shree Jalaram Fragrance Pvt. Ltd) set their Research & Development Department for Research of new types of fragrances. The Group today has 99 distributors across the country.
The company comes up with innovative product ideas time to time for example: - Square shaped agarbattis named signature in a packet in printed with the signature of all their distributors. Other varieties named as Vastu, agarbattis of different shapes such as hexagonal, pentagon, pyramid corresponding to auspicious symbol of Vastu Shastra, Laden with special fragrances to evoke different positive feelings of love prosperity etc.