We thought that it was just wrong that shoppers were not making the most of their everyday shopping. I mean, who said that just because you need stuff, you have to always pay full price? So we thought it would be cool to reward shoppers with discounts on fuel. Everyone needs fuel and everyone needs to shop. See how they go together? So we drummed up this idea; you shop and you save at the pump.
It's super easy. We really are into pleasing people and making experiences more efficient.