After feeling a sense of accomplishment from achieving her initial life goals, Rochelle ventured back into entrepreneurship. She returned to cosmetology and in 1997 established Salon 804 in Harlem. To further hone her hair styling skills, Rochelle studied and received certificates from highly esteemed industry giants like Affirm, John Amico, The Dudley Corporation, and Mizani. The respect of these beauty brands programs, combined with Rochelle’s expert skill level, solidified Salon 804’s place as one of the most sought-after hair salons in Harlem, serving over 75-100 clients a week.
Salon 804 has been spotlighted in a New York Daily News article promoting the film, “Beauty Shop” starring Queen Latifah in 2005 as well as being featured on The Oprah Winfrey Show doing make overs for the less fortunate. She was also a recipient of the Golden Scissors Award for hair color.