If you become good at this, then you’ll have the ability to sway the hearts and minds of your visitors and get them to think exactly what you want them to think. The web design is what attracts people to your page and the marketing is what helps them find it in the first place… but it’s the copywriting that will convince them to act once they get there. It is the final and most important piece of the puzzle.
Think of a great copywriter as a salesman, mixed with some kind of hypnotist. You’ll have the ability to sway opinions and trigger almost any action that you require for your business. Like Kaa from The Jungle Book… Even if that means selling snow to an Inuit! (Remember though: with great power, comes great responsibility!)
If you are currently struggling to get the kind of sales you want then, or if your visitors are leaving your pages almost as soon as they arrive; your copywriting might be what’s letting you down.
A grammar or spelling mistake can be enough to completely under-mine any trust that your visitors might have had in your business, while bland or dull copy will just motivate them to leave without taking any kind of action.
Below are the chapters that you are about to read:
Chapter 1: Introduction: The Power of the Copywriter
Chapter 2: The Basics of Good Writing
Chapter 3: How to Get Rid of Typos and Errors Forever
Chapter 4: Grabbing and Holding Attention
Chapter 5: Getting to the Point Quickly for B2B
Chapter 6: The Value Proposition
Chapter 7: Encouraging Action