Musical Merchandise Review MMR

MMR is the leading trade magazine for the musical instrument industry.

Musical Merchandise Review (MMR) is the music industry's leading trade magazine and provides the latest news, trends, statistics and profiles on the musical instrument market. MMR is edited primarily for retailers of all types of musical instruments, accessories, and related services, and also for wholesalers, importers/exporters and manufacturers of musical products. Its editorial purpose is to communicate facts and ideas that will benefit musical merchandisers in their daily business operations as well as help them enhance their growth. Its editorial approach includes features on industry trends and innovations, new product promotion, in‐store display techniques, financing, planning and dealer surveys. Departments and feature articles combine both brief and comprehensive coverage of subjects deemed appropriate to the industry.