The Meritor "Run with the Bull" VR Experience is a narrated virtual experience that guides you through a two-part 360 tour showcasing the attributes and advantages of Meritor's driveline, axles, brakes and trailer suspension.
Part 1 Places you in a virtual garage with a Meritor branded commercial truck. The truck in front of you becomes transparent revealing the Meritor components along the truck’s powertrain. As you stare at each specific component, the component is pulled from the truck and hovers in front of you for a closer look at the individual parts. The product features are highlighted around each component in text visuals.
Part 2 You are invited to ride along with Meritor on a time-lapsed journey from Meritor’s Global Technology Center in Troy, Michigan to the California coastline. As you sit in the driver’s seat and enjoy the ride, the environment transitions between lush farmland, snowy conditions, desert and finally concludes in the mountains. Each environment is used to tell a story about the benefits of Meritor’s products through entertaining animation sequences.