The presentation starts with an overview of marketing and this part is generally aimed individuals with limited marketing management experience or marketers who want a refresher. The next sections go into the market planning process, marketing communications planning, marketing budgets and forecasts, and the final section covers writing the marketing plan. The objectives of the workshop presentation are to improve your knowledge of the market planning process; to give your a set of tools which will help you design, implement and track your marketing plan; and to give you a better understanding of marketing communications and how to use it in supporting your marketing plan. The workshop will teach you how to write an actionable targeted marketing plan; develop your expenses and sales budgets; and develop your marketing communications strategy and marketing communications mix.
DWS Associates (D.B.A "DWSA Software")
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