Silver Emblem

以支持香港銀髮市場發展為宗旨的「銀徽企業嘉許計劃」由香港社會服務聯會主辦。計劃鼓勵商戶聆聽長者的需要，為長者提供更多專為他們而設的產品和服務，並嘉許優良商戶。

以支持香港銀髮市場發展為宗旨的「銀徽企業嘉許計劃」由香港社會服務聯會主辦，香港特別行政區政府工業貿易署「中小企業發展支援基金」撥款資助，並得到平等機會委員會、香港零售管理協會、香港中小企業總商會、各大商會、大學和社福機構等支持。計劃主要包括調研、能力建立和表揚宣傳等元素，協助商戶及中小企了解銀髮市場、提升服務和推廣品牌，迎接高齡化社會帶來的機遇。計劃鼓勵商戶聆聽長者的需要，為長者提供更多專為他們而設的產品和服務，並嘉許優良商戶。

The ‘Silver Emblem Recognition Scheme’ of the Hong Kong Council of Social Service is funded by the SME Development Fund of the Trade and Industry Department of HKSAR Government, and supported by Equal Opportunities Commission, Hong Kong Retail Management Association, small and medium enterprise associations, universities, NGOs and business associations. The Scheme is to show appreciation to merchants or SMEs for their understanding of the needs and wants of elderly people and providing more products or services tailored for silver hair market.

在此刊物上/活動內 (或項目小組成員) 表達的任何意見、研究成果、結論或建議，並不代表香港特別行政區政府、工業貿易署或中小企業發展支援基金及發展品牌、升級轉型及拓展內銷市場的專項基金（機構支援計劃）評審委員會的觀點。

Any opinions, findings, conclusions or recommendations expressed in this material/event (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme).