To communicate in a crossmedia world, using only the written word on paper doesn’t cut it, therefore, we have designed an instrument breaking through the boundaries of the printed page to create a new, 360° experience, expanding more precisely in the spirit of a commercial, site or event and recreating all the emotion of communication on the channel for which it originated.
1. Download the Italia Brand Group app.
2. Holding the device at a distance of 20 - 30 cm, select the SCAN button and frame the entire page of the book where the icon appears.
3. At this point, you are free to access the special contents