Philippine Franchise Assoc.

The Philippine Franchise Association (PFA)

The Philippine Franchise Association (PFA), a non-stock, non-profit organization, is the voluntary self-regulating governing body for franchising in the country. It was formed in 1995 to organize the growing number of franchise industry players, both homegrown and foreign.

The creation of PFA can be traced back to the success of the 1993 and 1994 Franchise Conferences and Expos pioneered by the Philippine Retailers Association (PRA) with the support of the Private Investment and Trade Opportunities - Philippines (PITO-P).