Ideal when you have the number for one person at a company, and you get a call from another person at the same company.
If the a contact is found with a company name, it is shown with the contact's name in brackets. If a contact is found without a company name, then the contact's name is shown by itself.
The resulting message is shown in the centre of the screen whilst the call is incoming.
Future improvements planned include the ability to customise how close the matching contact has to be (currently looks for contact with all but the last three digits matching).