Another point of the app is to share about the country– This is the new way to advertise and sell the country ! Social Media has transformed business marketing. By sharing its strengths and positioning its'self as an expert in the industry.
Branding – Think of your social pages or profiles as an additional storefront. Branding with social media helps create the identity of the country on this platforms.
Extends customer reach to an audience that might have never known about you. The potential for new customers is limitless.
Building Relationships with Direct Access – Customers, friends, fans, supporters have direct access to you which is something they have never had before.
Social Media Influences Search Engine Rankings– Search Engines incorporate social media into their algorithm when calculating results, so having a strong presence in SM carries over into SEO
Competition – If your competitors are already using social media this should be a “no brainer.” However, if they are not, you are a step above them. Countries that invest in Social Media now are connecting with their citizens in a way other countries are not.
Social Media is not going away! This is not a fad, it’s growing, and staying! Time is increasing for the average person visiting social media websites, which means the time of reading newspapers, watching TV, and listening to radio is decreasing.
Social Media is the new Search – Yes people use Google and Bing still to search but they are also staying on their social media channels and searching for the answer.
It’s Free! Setting up your pages is free. Maintaining them is another story because it does take time and resources.
Using Botswana Social App widget that seats on your home screen you can keep up-to date with regular latest post and receive push notification even when your smartphone screen is locked.