There have been more changes in the way we do business, including writing, in the last few decades than in the past few centuries. With each passing year these changes become more evident and much harder to ignore. Improved technology, innovative research and marketplace competition require business leaders to upgrade their communication and online writing skills.
Here is the latest statistical data that may help to shed some light on this phenomenon:
- 49% of new employer establishments fail within the first five years. (Statistics published by the Small Business Administration (SBA)).
- 92% of consumers use websites to compare prices and 75% purchase at least 1 product or service per month via the internet
- Small businesses that are actively using internet technologies are 50% more likely to meet their income goals than those with minimal use of technologies. (A study conducted by Network Solutions and University of Maryland)
Businesses, both big and small, are not only constructing their own websites, but they are actively investing in online advertisement campaigns, article marketing and social media tools. Doing so allows them to raise their brand awareness, activate additional sources of income and spread their message across social network channels such as Facebook, Twitter and Youtube.
Whether you are an offline company, whose primary objective is to reach more clients; an internet marketer set on selling your products online; or someone who has a great idea for a blog and wants to share it with the rest of the world – there is no doubt that you can greatly benefit from mastering the art of writing online.