IDM Wear was founded in 2002 by Jaison Ray after a barber shop epiphany. When asked what brand boot he was wearing, he painfully responded, “It doesn’t matter”. IDM (I Define Me) celebrates confident, free-thinking individuals who realize they are not defined by the label on their clothes or the opinions of others.
The IDM Wear signature tee is a staple in the closet of those who appreciate stylish simplicity that doesn’t distract from the main attraction.
IDM’s slogan: The life I lead, the beliefs I hold are why I understand that greatness and success are not determined by material displays or the opinions of others. The name on the label doesn’t matter… I Define Me!