For example, if you notice that you’re getting a lot of Brazilian customers, then it may be a good idea to start playing more Brazilian music so they’ll have more fun. This will also be helpful if you’re seeing that 40% of your clientele is currently females and 60% are male. This way, if you want more females in your establishment, you can tell your security to momentarily pause letting any men into the club and only allow females inside until it becomes equal again.
It can also help you focus your marketing and advertising efforts. For example, if your target demographic is millennials and you’re seeing that more people around the ages of 30 and 40 are entering your venue, then you can start focusing your social media spend on targeting millennials to visit your business.
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• Start seeing statistics about your clientele and learning how to focus your target market.
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• Start catering to your clientele’s needs by understanding who they are and what they want!