Case studies are presented from hospitals in the country on what’s working, including advances in mHealth, physician and patient connectivity and ROI successes. Also, practical tips and ideas for Web strategies and tactics are presented and discussed. HCIC also offers attendees an opportunity to learn from the leading vendors in the country.
This conference pulls together those in Marketing, Information Services, Web, eHealth and mHealth to learn, collaborate and advance the industry.
This year’s conference topics focus on seven major tracks:
- Strategy & Planning
Highlighting the role of robust strategic thought as the healthcare industry addresses the needs of its diverse audiences (patients, consumers, physicians, employees, etc.) through their ever growing Web footprint (public-facing Web site, patient portal, physician portals, intranet and such.)
- Consumer Engagement
Highlighting the newer tools, solutions, techniques and tactics designed specifically to leverage the Web to improve the patient experience and encourage patient engagement.
- CRM & Big Data
Showcasing CRM and Big Data strategies and implementation tactics through digital marketing integration success stories. This track will also help attendees understand how to evaluate the effectiveness, efficiency and business value of their digital footprint.
- Social Media
Focusing on how social media is reshaping healthcare and how it is impacting consumer choice, branding and traditional marketing.
- Technology & Tools
Showcasing current best-in-class implementations of CMS and CRM platforms, APIs, custom applications, workarounds, open source, etc.
- Digital Marketing
Focusing on the development and execution of digital marketing plans, tactics and campaigns – including everything from organic search to online marketing to reputation management and beyond, all designed to help you continue to expand your digital footprint.
- Design & Usability
Focusing on the role of design and usability in the development of effective online user experiences.