Today’s consumers live in the moment, reacting immediately to stimuli and responding to whomever can best satisfy them here and now. To win these consumers, businesses need to provide experiences relevant to the moment, moving quickly to understand the needs and motivations of their audience and delivering instant gratification. The good news: businesses can conquer these consumer moments with help from quickly-evolving, and highly integrated analytics tools that work together in an agile system, making it easier and faster than ever to understand and speak directly to their consumers, exemplifying The Power of Together.
Join us for a two day exploration of Google’s integrated marketing analytics tools. You’ll hear new ideas and best practices from senior product and engineering leaders at Google, get opportunities to interact with the team, plus, see an exclusive look at the future of Google Analytics. You’ll walk away with knowledge on how to instantly connect consumer moments throughout the journey across websites, apps, advertising interactions, and even offline activities to provide personalized experiences, gain more customers, and increase bottom-line results.