While India is poised to emerge as one of the largest economies of the world, the way Customers buy and Businesses sell is changing. With the recent market conditions, the economy is taking its toll on consumers and customers buying attitudes and behaviours. Today’s buyers have become more demanding, insisting on both off-the-shelf products and more complex, customized solutions with different levels of sales support.

Sales leaders and business owners are struggling to adapt with the fast-changing selling trends. They are having a very difficult time trying to meet goals and remain profitable. Every day, CEOs and sales leaders face the urgency of meeting their target numbers because of globalisation and their customers’ changing needs.

The Economics Times Sales and Strategy Summit – 4th Edition is gathering some of the most successful sales leaders across the region, bringing innovation and collaboration across all industries for you to achieve increases revenue growth. Get access to 20+ Sales Analysis Sessions and a lot more in the panel discussions with MDs, CEOs and Sales Leaders on the quest to make Sales strategies more effective to enhance your response skills while tackling tough day-to-day conflicts as sales leaders. Get to learn from the top industry leaders on Optimising Your Sales Channel with the Most Cost-Effective Methods where you will take part in strategizing your sales forecasting to cut cost, increase closing ratio and gain greater revenue.