We’re pleased to introduce the biggest research based initiative, ‘The Economic Times Best Brands’, on 16th October, 2014 at Hyatt Regency, Mumbai, with an agenda to recognize the efforts of the 250 most admired brands which have restructured the way markets operate. We recognize the significance of ‘BRANDING’ during current times as crucial for a nation’s growth & present ‘The ET Best Brands’ platform; which brings together barons from various industries to deliberate & discuss on the current challenges through the following initiatives:
Coffee Table Book
The present dynamic scenario can also be well supplemented with a dedicated ‘Brand Book’ focused on Research, Analysis & Effective Presentation of a Brand’s Supremacy. The book has been developed with crucial insights from customers; utilizing some key parameters, including the ones like, innovations and Quality & Service delivery.Our sole objective through this Summit is to create an ‘Excellence Platform for Best Brands in India ‘ and to celebrate their leadership. We aim to bring into spotlight India’s best brands which have influenced minds of the Indian Consumer through innovation, service, and referral. This will be a convergence platform for decision makers, owners, marketers & consultants from leading national and international brands. With an array of activities through the day like focused workshops, stimulating panels, invigorating keynotes & starlit awards night; this summit will draw attention of leading media channels & senior industry peers, consequently enabling distribution of Brand book amongst the best lot in the industry.
A list of top brands was finalized for the survey. Brands were included based on their sales, retail and media visibility. This was done to ensure that the final list of brands was a fair representation of brands across categories. Face to Face interviews were conducted with the target group with a structured questionnaire. Respondents evaluated brands they are familiar with. Each respondent could rate a maximum of 25 brands based on their familiarity levels. In the present competitive globalized framework, brand presence provides the leading companies with an edge to project their brand as the best. In a quest to understand if leading brands are also the best brands, The ET Edge team, in collaboration with Nielsen, identified certain variables that would help evaluate a ‘Best’ brand. After initial rounds of in-depth interviews with Nielsen Industry Practice heads, inputs were gathered from Brand Managers across varied categories. These were collated to identify variables which were further validated by industry specialists as appropriate measures for identifying ‘Best Brands’.
Research parameters used for selecting the Best Brands 2014 are:
Best in the Market
Brand consistently delivers good quality or service
I would like to be seen using this brand
I am willing to pay a price premium to acquire this brand
I would recommend this brand to my family/friends