The FUSE API is extremely easy to implement, suitable for any mobile application and is easy to test. When integrated with the brand’s CRM system, FUSE enables the communication of a personalised and contextual message, based on parameters such as time, location, weather and preference in real time, to individual consumers. For CPG products sold by multiple retailers, the FUSE API from within the retailer‘s app will direct the image to that specific retailer’s mobile campaign.
Uniquely, anything already printed can be made digitally interactive in seconds; meaning even last year’s campaign collateral can come alive. The FUSE Dashboard provides valuable granular metadata, quantifying consumer engagements to track and justify marketing spend.