Quality: Quality has been the primary commitment of Devji. Special care is taken by Devji's Quality control department at every stage from conceptualization to the final product to ensure that the highest standard of quality is maintained in every piece of jewellery manufactured by Devji.
Craftsmanship: Devji has very high standards in the process of visualizing a design and shaping it into a piece of fine jewellery. In house designers and craftsmen who are the best in the industry make sure that every piece of Devji jewellery gets the eminence and superiority it deserves. The vast collections are a testimonial to this.
Value: Devji endorses its commitment to provide value to its loyal clientele with the introduction of its loyalty card programs. The Devji Gold card loyalty program, the first loyalty card program for gold jewellery in the entire gulf, ensures that the customers of Devji are given the privilege of enjoying a host of services.
In the steps followed by the late founder father who was a great philanthropist strongly believing in helping needy people, even if it meant compromising his own needs, the company to this day continues to contribute to the society in many ways.
Devji the name that stands for gold is truly a shining example.