Millward Brown Perspectives

获取的角度对品牌战略，广告效果和市场营销的投资回报率

Millward Brown Perspectives is a collection of the most recent brand and marketing insights published by Millward Brown's brand,strategists, research analysts, and digital and mobile marketing experts worldwide.

Topics vary by industry and category but focus on Brand Strategy, Brand Performance, Channel Optimization, Creative Development, Marketing Research and Digital, Mobile & Social Marketing.