Why do we ask for permission to send location based notifications?
As researchers we would like to gather information in context in the right place at the right time. With location based push notifications this had become a possibility. With your permission to receive notifications based on your whereabouts, you can experience the possibilities for location based services in a research context. We call this Location Based Mobile Research. The Blauw LBS app is demonstration app that showcases what’s possible. In addition to GPS and cellular/wifi location, the app also supports iBeacon interaction through a partnership with the Notificare Mobile Marketing Platform.
Blauw Research can provide an LBS app for your company or brand as well, including the set-up of location based notifications and analysis of the data the app delivers.