Although his interests touched a broad range of business areas, he considered himself first and foremost a show business person, and his name has mostly become associated to his circus traveling shows, which up to date are still regarded as "the biggest spectacle in the world".
But Barnum was not a "cold money grabber machine"; he also shown in his time a great concern towards the human aspect of business, or the "business of life"; philanthropist and concerned for the progress of society, he distills for the benefit of the general public his philosophy for money making and success in this brief and juicy book, which stands out with an immediate call to action in every page.
Some of the issues Barnum covers in his concise, vibrant language, are:
* Choosing the right vocation... and location
* Techniques of promotion for a business
* Determination and goal setting
* Criteria of choice for associates and tools
* Financial planning
* Customer focus and continuous improvement
* Differentiating from the competition
* Social responsibility
Whether you're in sales, working for others or in your own business, or you simply have the productivity "itch" to better motivate yourself and achieve more, there is something for everybody in this short, yet big motivational classic.