In 1958, the first AdAsia was initiated by President Hideo Yoshida of Dentsu Inc. and held in Tokyo, Japan. Later on, it is held twice a year and hosted by member countries in Asia by turns.
The theme is decided by host countries to research into the issue of various cross-regional marketing communications. Participants are representatives of 16 member countries with around 1000 to 1200 people in total.
Clouidea (Cloud Idea)
Marketing x Digital x Lifestyle = The Future of Cloud Ideas
“Clouidea”, the theme of AdAsia 2015 Taipei, aims at exploring how computing technology has pushed the boundaries of creativity in all kinds of communication platforms!
As cloud technology continues to advance, the world is going through an unprecedented change, making big impact on marketing, communication and creativity.