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Phone applications is something that is commonly ignored sorta like how search engine optimization and marketing is ignored.This is the case cause most customers have a hard time believing in something that is not felt or touched like you would a newspaper or a flyer and while those forms of advertising are still valid sources they are much more expensive to do because of the type of distributions involved and this is why today's newest technologies beat any one of those media sources hands down.
The reason for this is that a phone applications is one applications that can be downloaded to any smartphone millions of times on the market and the information is carried by the potential customers who downloaded your application and unlike a newspaper, TV or magazine it can not only be downloaded once but continuously downloaded as more smartphones are available in the market.As you may have noticed every single phone carrier in the world is racing to eliminate all their regular phones and convert all their customer to smartphones users. This is a great advantage to anyone cause it's like having 50 million smartphones carrying your application that are available for displaying your products 24 hours a day and
can also grow as the popularity of the smartphones grow. Consume the idea that a newspaper, flyer or magazine is something that is delivered once a month and a campaign with any of these sources will cost every time that it is delivered to their readers but a phone application stays in place for download for as long as you have it there with a very low cost to maintaining it working for you 24 hours a day.
Currently it is estimate that 21% of mobile subscribers in the USA are smartphone users. This puts the current number of smartphone users around 60 million (based on CTIA's numbers that there are 285.6 million mobile subscribers in the US at the end of 2009).