A scoreboard on the upper-right keeps track of the user's score. The user's score starts at zero, and is incremented whenever two tiles combine, by the value of the new tile. As with many arcade games, the user's best score is shown alongside the current score.
The game is won when a tile with a value of 2048 appears on the board, hence the name of the game. After reaching the 2048 tile, players can continue to play (beyond the 2048 tile) to reach higher scores. The maximum possible tile is 131,072 (or 217); the maximum possible score is 3,866,976; the maximum number of moves is 131,038. When the player has no legal moves (there are no empty spaces and no adjacent tiles with the same value), the game ends.
The simple gameplay mechanics (just four directions) allowed it to be used in a promo video for the Myo gesture control armband, the availability of the code underneath allowed it to be used as a teaching aid for programming, and the second-place winner of a coding contest at Matlab Central Exchange was an AI system that would play 2048 on its own.